Changing Business Environment Globalisation

Question: Discuss about the Changing Business Environment Globalisation. Answer: Introduction This study has highlighted the function and the approaches of Bharti Airtel. In this connection, this study has described the comparison between the approaches of Bharti Airtel with the other European telecom MNEs. This would be helpful to understand the European MNEs system. On the other hand, this study has provided and described the unique model, what is used by Bharti Airtel to emerge in the European MNEs. According to Botha, Kourie Snyman (2014), it can be mentioned that Bahrti Airtel is a leading global telecommunications organisations. It operates in 20 countries of Asia and Africa. Bharti Airtel has collaboration with 16 global telecom organisations. As per the statement of Pettigrew (2013), it can be mentioned that recently Bharti Airtel has announced to launch the Europe India Gateway (EIG) cable system. This will be helpful to make a greater connection between two countries such as India and Europe. In addition, it can be added that Bharti Airtel has invested approximately $700 million. In this purpose, it can be mentioned that the EIG connection is very powerful and has a capacity of 3.84 terabits per second. Craig Campbell (2012) mentioned that EIG stretches from Mumbai, India to London, United Kingdom. The EIG connection passes through the countries like UAE, Oman, Saudi Arabia, Libya, Egypt, Monaco, Gibraltar and then Portugal. Therefore, it will be highly benefitted to th e Indian and the British to communicate with these countries. Hamilton Webster (2015) mentioned that the cable connection has spreaded approximately by 15000 km. On the other hand, Wetherly Otter (2014) argued that other European telecom organisations has aimed to develop a synchronized regulatory framework for the purpose of electronic communications network as well as electronic services through the entire European Union. Therefore, it can be clearly mentioned that European telecom organisations have tried to focus to the development of their services. In this purpose, they tried to improve their quality of signal and networks (Airtel.in.2016) Although, Bharati Airtel has also aimed to improve their connectivity, this telecom organisation is willing to launch new and attractive service, so that the consumers get attracted with their services. How Bharti Airtels model unique to emerging MNEs As per the statement of Babatunde Adebisi (2012), Bharti Airtel is the third largest mobile telecommunication within the world. Therefore, it is necessary to understand the business strategies of this telecom organisation. Base on the modern research, it can be noticed that people are looking for greater connectivity in turn of affordable prices. Moreover, the consumers are also willing to get attractive offers from the telecommunication. Therefore, it can be stated that if the telecom organisation offer the customers lucrative offers in turn of affordable prices, the revenue earning by the organisation would be increased. In this connection, Savrul, Incekara Sener (2014) opined that Bharti Airtel has aimed to increase the market share profitability. This would accelerate the non mobile businesses. The vision of this telecom organisation is to enhance the lives of the consumers. This would effectively win the consumers preferences through exceptional experience. This study is helpful to discuss how Bharti Airtel can achieve their business objectives and make the business successful. Achieve through go-to-market excellence Increase the data penetration with intuitive pricing and innovation. Lower operational cost. Achieve through brilliant network experience In the words of Botha, Kourie Snyman (2014), it can be mentioned that the consumer frustration can be eliminated by increasing the quality of the service. On the other hand, consumer satisfaction level can be improved by increasing the granular planning communication. Bharti Airtel aimed to reduce the per unit cost MB by leveraging multiple technologies. Achieve with the valuable consumers Develop the technology by encouraging the consumption and up gradation Accelerate the business to business communication by improving the experience Achieve with the war of waste Reduce the entire cost structure of the call rates and other data packs. The organisation has been suffering from low call drops. Maximise the sharing Bharti Airtel has focused to the network redesigning Achieve with people In the point of Pettigrew (2013), it can be stated that the organisational culture of this telecom organisation is greater. The management of the organisation always supervise the performance of the employees. This would be benefitted to increase the productivity of the organisation. Therefore, the customers will be satisfied. Impact of the rise of emerging economy MNEs for globalisation In this section, this study has tried to highlight the impact of the rise of emerging economy of Bharti Airtel for globalisation. According to Craig Campbell (2012), it can be mentioned that Bharti Airtel acquired Zain Africa BV for $10.7 billion. Zain Africa is one of the top leading telecommunication organisations in Africa. In the year of 2010, the acquisition of Bharti Airtel was rules by the 70% stake in the Bangladeshs Warid Telecom International. Secondly, Bharti Airtel has a significant global presence on the board of directors from 1997. In this connection, it can be added that British telecom has approximately 44% stake in the account of Bharti Airtel. This had effectively increased the collaboration between these two mentioned telecom organisations. Hamilton Webster (2015) opined that globalisation had a positive impact on the business. Lastly, it can be added that SingTel holds a greater amount of stake in the account of Bharti Airtel. SingTel has invested approximately US$ 292 million in Bharti Airtel. Therefore, it can be inferred that the financial performance would be increased. This also proved that globalisation could positively increase the organisations financial statement. Conclusion This study is important to understand the business strategy of Bharti Airtel. This study has provided the comparison between the Bharti Airtels approach and the other European MNEs. On the other hand, this study has discussed the model, what Bharti Airtel has used in their business process. Moreover, the impact of this business approach for globalisation has also mentioned in this context. 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